Campbellford Memorial Hospital (CMH) is advancing its redevelopment journey with the development of a comprehensive Clinical Services Plan and Master Program, a critical step in planning for a future hospital facility.
Following a competitive procurement process, CMH has engaged an experienced, integrated consulting team to support this work, including HDR Architecture, Unity Design Studios, Resource Planning Group (RPG), Trans4mation Solutions Consulting, and Preyra Solutions Group (PSG). Together, the team will work in close partnership with hospital leadership, staff, physicians, and community partners to help ensure the future hospital is designed to improve upon how care is delivered today and how it will need to be delivered in the future.
The Clinical Services Plan focuses on understanding current and future health care needs, examining population trends and service demands, and identifying opportunities to strengthen care in a modern, integrated rural hospital setting. It will guide decisions about the type of services that will be provided at the new CMH and how those services are organized, while the Master Program will translate those needs into planning assumptions that will guide future planning and design decisions.
“This phase of work is about taking a thoughtful, evidence-based approach to planning our future,” said Jeff Hohenkerk, President and Chief Executive Officer of Campbellford Memorial Hospital. “By developing these plans now, we are ensuring that the next stages of redevelopment are grounded in a clear understanding of our community’s needs and the realities of providing care in a rural environment.”
A core principle of this planning phase is co-design with a focus on understanding what is working well, where pressures exist, and how services can be strengthened in a new environment. Input gathered through engagement with staff, physicians, patients, and the community will directly shape future planning decisions and ensure the redevelopment supports safe, sustainable, and patient-centred care.
“Redevelopment is not just about a new building,” Hohenkerk added. “It is about creating a hospital that enhances patient and family experiences, supports our staff and physicians, and remains responsive and sustainable for generations to come.”
The development of the Clinical Services Plan and Master Program represents a significant milestone in CMH’s redevelopment journey and lays the groundwork for future planning, design, and investment decisions that will shape healthcare delivery in the community for decades to come.


